I’ve previously written about ratios and authority on Twitter and I wanted to expand on the specific issue of a ‘retweet’. Retweets make sense as the follower / following structure of Twitter means that one message does not necessarily travel far into the depths of Twitter. A retweet pushes that message to the followers of the retweeter – and so on as it passes through more of the interwoven following / follower circles. So retweet = ‘pass it on’ and might well indicate interesting / viral content.
Phew! that was a mouthful.
So what’s wrong with using number of retweets as a measure of a user’s authority? ..Continue reading..


