An intriguing title and it is important to first define terms. Out posting is the practice of operating satellite web presences, I think of this as a hub and spoke model with spokes operating as the outposts. With the proliferation of social networks and other web2 sites, it becomes extremely easy to operate dozens of these and they are quite commonly used by bloggers, marketers et. al. to ‘deliver their message’ to multiple audiences. A good way to think of an outpost is as a channel. The hub could be an aggregator service such as ping.fm. This facilitates a broadcast ‘model’ – i.e. from ping.fm you can push in a single update the same message to multiple web2 outposts.
Sounds great so far! A simple way to hook up tonnes of web2 presences and push updates to multiple audiences. You could also say it sounds a bit untargeted and even ‘spammy’, so what are the potential drawbacks? ..Continue reading..
