Practical advice for managers on how the Web and social media can help them to do their jobs better

[source: Amazon]

I first heard Euan Semple speak about Social Media at a BCS (British Computer Society) ELITE event at BT Tower (in London) back in 2008. What differentiated him from others writing and speaking about the subject?

• Experience: he has a very credible background in collaboration and communications, formerly at the BBC and latterly as an ‘independent consultant’ with blue chips and niche players.
• Hype realism: a recognition of the need to drive real value from social media, delivering business outcomes, not ‘digital noise’.
• Adoption complexity: it takes ‘10 seconds’ to sign up on Twitter, and less again to start using it in an ineffective and potentially damaging way. Forces such as consumerisation and social web have created mind shifts in business. Euan sets out simple, effective, engaging and sensible advice which will inform CxOs, marketers and communications professionals alike.

If you have an interest in the social web and optimisation of communications using social media, this book is a must buy.

Further Info

[source: Amazon]

Today′s managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren′t sure quite what to do about it or how it all relates to them. Organizations Don′t Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people–centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

• • A long–overdue guide to social media that talks directly to people in the real world in which they work
  • Grounded in the author′s unparalleled experience consulting on social media, it features eye–opening accounts from some of the world′s most successful and powerful organizations
  • Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

Euan Semple is one of the few people in the world who can turn the complex world of the social web into something we can all understand. And, at the same time, learn how to get the most from it.

Ten years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had five years of unparalleled experience working with organisations such as Nokia, The World Bank and NATO.

He is a one-man digital upgrade option for us all to download.

This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, and interaction. He is a master story-teller who offers a host of practical tales about how this new world can work for real people in the real world.