Technology Mashup

Do's and Don'ts of web2 outposting:

Bizreport have a recent article indicating that 3 new social ad formats are coming to Facebook. I was writing not so long ago about the need to do more in inline interactive advertising, to treat ads as more natural social content than some of those dreadful interruptive techniques.

Widgets, comments and fan pages will be utilised in an attempt to virally distribute the brand messages.

It will be an interesting one to check out, I hope it is not just more petrol on the fire of 'capitalist spam'.