Technology Mashup

Is this You?

Starting to type this post I'm thinking that it is about as wise as trying to paint your house with a flame thrower! But some things need to get said, even when it is the metaphorical equivalent of rubbing mustard on the unmentionable bits of a savage dog.

I follow quite a bit of the Social Media chatter and I notice an arrogance and self-righteousness creeping into some commentary that I do not think is constructive.

There is a sense of "I will teach you the new way, the right way, the way you didn't think of yourself and can barely comprehend without my years (cough!) of insight". Well - newsflash folks...

Bizreport have a recent article indicating that 3 new social ad formats are coming to Facebook. I was writing not so long ago about the need to do more in inline interactive advertising, to treat ads as more natural social content than some of those dreadful interruptive techniques.

Widgets, comments and fan pages will be utilised in an attempt to virally distribute the brand messages.

It will be an interesting one to check out, I hope it is not just more petrol on the fire of 'capitalist spam'.

I was thinking a while back (before I started the site upgrade) about why the Social Media love-in on Problogger had been so successful. In time honoured tradition I thought I would list the 5 key reasons as I see them.

1. Topical - Social Media is certainly on the hype wave, and timing is everything
2. Centralised credibility - By this I mean Problogger was an established hub for those with an active interest
3. Success breeds success - As the popularity grew and the word went out on other platforms this pulled more contributers into the 'perfect storm'
4. People followed through - contributors actually hooked up with others and the Problogger folks produced consolidated lists of people on Twitter, Facebook, LinkedIn etc. for simple reference
5. The activity was 'time boxed' which created a sense of urgency

Social Networking in the Enterprise Survey - (cross posted from Circumference of a Moose)

By Steve Nimmons

Developments in Online Advertising

By Steve Nimmons

Online advertising has been with us since the earliest days of the Internet and where ‘eyeballs meet content’ advertisers will always be close by. We have travelled an immense distance in the last 15 years. The first Web portals were (almost uniformly and tastelessly) bedecked with every imaginable flashing widget that might attract a valuable click-through. I will spare the early designers blushes but some sites would today come with health warnings for photosensitive epilepsy.

One for the Enterprise 2.0 diary for August...

Web 2.0 Meets Enterprise Content Management - Part One -

More cat fighting with Facebook...

Facebook challenges German rival - Germany's Studivz says the intellectual property dispute that Facebook has brought against it is without merit.

[BBC UK Technology News]

Crying wolf on Facebook security - Facebook is today's version of the conversation by the water cooler.Why are we so hung-up on the security issues of social networking sites? asks Cliff Saran

[Cliff Saran's Blog]

Episode 68: Collaboration in a 2.0 World -

This is the kind of thing that will hold back development of Social Media - the inherent nature of human beings! It is no longer the technology barrier but the need for a serious shake up of modern society to remove such nonsense. When will we see ASBOs emerge on Social platforms!

Cyber-bullies - New face of anti-social networking [BBC UK Technology News]

Really interesting stats. from Computer Weekly on Enterprise 2.0 readiness...

Almost 90% of firms ready for enterprise social networking -

A survey says 88% of businesses are ready to deploy enterprise social...

[SOA News from Computer Weekly]

Visa leveraging Social Media and Social Networks...

Visa taps into Facebook following - Visa, the world's largest credit card network, is paying Facebook $2m to advertise its small business service.

[BBC UK Technology News]