Technology Mashup

Bizreport have a recent article indicating that 3 new social ad formats are coming to Facebook. I was writing not so long ago about the need to do more in inline interactive advertising, to treat ads as more natural social content than some of those dreadful interruptive techniques.

Widgets, comments and fan pages will be utilised in an attempt to virally distribute the brand messages.

It will be an interesting one to check out, I hope it is not just more petrol on the fire of 'capitalist spam'.

Social Networking in the Enterprise Survey - (cross posted from Circumference of a Moose)

By Steve Nimmons

Developments in Online Advertising

By Steve Nimmons

Online advertising has been with us since the earliest days of the Internet and where ‘eyeballs meet content’ advertisers will always be close by. We have travelled an immense distance in the last 15 years. The first Web portals were (almost uniformly and tastelessly) bedecked with every imaginable flashing widget that might attract a valuable click-through. I will spare the early designers blushes but some sites would today come with health warnings for photosensitive epilepsy.

They've not been looking at all of the groups on LinkedIn and Facebook then!

Study revives six degrees theory - A US study of instant messages suggests the old theory that we are all linked six steps away to anyone else may be right.

[BBC UK Technology News]

More cat fighting with Facebook...

Facebook challenges German rival - Germany's Studivz says the intellectual property dispute that Facebook has brought against it is without merit.

[BBC UK Technology News]

Crying wolf on Facebook security - Facebook is today's version of the conversation by the water cooler.Why are we so hung-up on the security issues of social networking sites? asks Cliff Saran

[Cliff Saran's Blog]

This is the kind of thing that will hold back development of Social Media - the inherent nature of human beings! It is no longer the technology barrier but the need for a serious shake up of modern society to remove such nonsense. When will we see ASBOs emerge on Social platforms!

Cyber-bullies - New face of anti-social networking [BBC UK Technology News]

Really interesting stats. from Computer Weekly on Enterprise 2.0 readiness...

Almost 90% of firms ready for enterprise social networking -

A survey says 88% of businesses are ready to deploy enterprise social...

[SOA News from Computer Weekly]

Visa leveraging Social Media and Social Networks...

Visa taps into Facebook following - Visa, the world's largest credit card network, is paying Facebook $2m to advertise its small business service.

[BBC UK Technology News]

My advice would be for removal of all of the clutter on the MySpace interface and there are too many really rather annoying adverts. Group searches I think are also quite weak on MySpace compared with Facebook.

MySpace prepares for re-design - MySpace prepares a major redesign next week as it tries to attract more casual users and increase the amount of time its members spend online.

Social anxiety, meet social networking - As many surveys have suggested, fear of public speaking is one of our strongest anxieties. The following won't help: These days, the audience could be skewering you on blog sites -- not after your presentation, but during. And just about everyone in attendance could know about it, except you.

IBM Empowers Business People With Customized Web 2.0 Software - Today, IBM (NYSE: IBM) announced IBM Mashup Center will be hosted as a free trial on the Web with which non-technical business people can use to experiment and build customized mashups following the success of early corporate adopters Boeing Corporation (NYSE: BA) and Carrefour Group (PARIS: CA).

[IBM Newsroom]

Podcast: Accenture CIO Frank Modruson on how to exploit the power of social networking within the business -

Accenture's CIO Frank Modruson talks to Computer Weekly's Bill Goodwin about Accenture's moves to exploit social networking technology within the business to maximise employees' collaborative potential.

[SOA News from Computer Weekly]

Web users 'fear media intrusion' - Most users of social networking websites are concerned about media intrusion, a survey suggests.

[BBC UK Technology News]