Social Mashup

Star gazing with a Social Nostradamus

I was thinking this week about Social Networks and how I saw their potential development over the next few years. As wonderful as they are, we must remember that sites such as Facebook are only really 5 years old, and they have had to spend time defining a business model, growing awareness and user bases and of course dealing with horrible scalability issues (when a site has 200 million users the industrialisation and volumetric management becomes a ‘tad tricky’).

So let’s assume the last 5 years have been all about understanding the market, users and fundamental sizing problems. What will (or should) the next 5 years deliver?

I see this question in the context of some interesting statistics:

1. The amount of time people are spending on Social Networks has trebled

2. Revenue from online advertising now outstrips offline

3. The rise of the smartphone, advances in mobile networks, and importantly price reduction in handsets and mobile Internet usage opens up some really exciting new potential

So let’s get to some predictions… ..Continue reading..

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Tech Journalism and PR Signposting

I wanted to post up some links and a short video about UKTJPRs Twitter project. If you’re interested in Technology Journalism and PR in the UK tech market, I would suggest having a look at the following:

1. The link above and this overview

2. On Twitter @spode and @andylim (there’s a couple of suggestions for FollowFriday!)

3. On Facebook the UK Technology Journalists and PR Group

4. The UK Technology Journalists and PR group on LinkedIn

5. The video below, which will give an overview of some of the features the Twitter project is looking at

6. In the ‘wider sense’ also have a look at JournoTwit

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Article originally published by Evaluation Centre / Conspectus, Summer 2008

Steve Nimmons warns of the hidden threat to corporate privacy and reputation lurking within Web 2.0.

The Historical Problem

I recall (approximately eight years ago) reading an interesting poster on social engineering at a well-known electronics company in California. This wall-chart communicated sensible advice for dealing with unsolicited phone calls, ‘chance’ conversations and the importance of discretion when discussing corporate matters on planes, trains and automobiles.
Topics such as tail gating, the ‘risk of gallantry’, the social and psychological tricks used by experienced practitioners to project ‘belonging’, the need for discretion and vigilance in public spaces and of course ‘clear desk policies’ were explained in concise, relevant and accessible language. ..Continue reading..

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