The “Elemental Web” was a connection of machines, then a connection of sites, now it is a complex amalgam awash with traditional links and millions of ‘inter-personal’ connections defined by the Social Graph. But what exactly is the Social Graph, is it open to manipulation and how might this affect experimentation in Social Search? How shall we seek to vanquish the Social Chimera?…
Read the full article on the Atos Origin CIO / CTO Blog…


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